As my regular followers know, I'm a huge proponent of companies understanding the journey and moments of truth of their most successful customers. When businesses know what’s important to their customers, they can align operations accordingly to the customer to drive more effective and enjoyable customer adoption, loyalty and expansion.
It was no surprise then that when I met Brian, an expert in empathy-based marketing, we were immediately on the same wavelength when it comes to the importance of understanding and empathizing with buyers and customers to drive better results for all.
It was pleasure to speak with Brian. I hope you enjoy the podcast as well.