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About DesiredPath

We believe companies who organize their business around their customers and effectively drive customer revenue will have a significant competitive advantage and are poised to future proof their business.


DesiredPath is the intelligent framework that helps you achieve smarter, faster revenue growth by continuously aligning your operations to the patterns of your most successful customers. Our intelligent framework helps you take a holistic approach, marrying your objectives and operations with your customers’ total business. It’s anchored on the ever-changing success path of your customers, continuously observing and learning from them. With industry-first metrics and benchmarks, it helps you measure how effectively you’re moving your customers through their total journey. DesiredPath has worked with companies including Apptio, Eloqua and InsightSquared driving industry leading adoption, retention and revenue expansion results.

CEOs, Chief Customer Officers and Chief Revenue Officers who need to protect and grow revenue and build a Customer Experience (CX) mindset across their company engage with us to:


  • Help them see a clear method to their retention and revenue challenges

  • Provide a sustainable and scalable framework to create a holistic approach to customer and revenue management (that works)

  • Enable them to measure and articulate the value of the company's efforts and directly correlate it to revenue growth


DesiredPath has proven to drive results for 30+ companies. It provides an operational framework that will help you transform your business.


DesiredPath’s intelligent framework is built on experience and expertise that helps you feel confident you’re on a path to establishing an industry leading CX discipline. 

Kia Puhm headshot.jpg
Kia Puhm

Founder & CEO

A frontierswoman in the Software-as-a-Service Customer Success industry, Kia Puhm  has extensive experience building world-class practices that accelerate business growth.  Prior to founding DesiredPath, Kia held chief positions at Oracle, Eloqua, Day Software (Adobe), Intelex Technologies, and Blueprint Software Systems.

Based on over 25 years of expertise, Kia developed the Intelligent Framework™ (driven by industry first metrics and benchmarks) to provide clients with a disciplined, sustainable and scalable approach to increasing customer value and long term loyalty.

In 2005, while working with enterprise content management firm Day Software, Kia was named one of Switzerland’s top 50 highest ranking women in business by Swiss publication Basler Zeitung.

She is also a former member of the Canadian National Swim Team, national record-holder in the women’s 200-metre backstroke and world top 10 ranked swimmer.

Kia holds a Bachelor of Applied Science in Computer Engineering from the University of Toronto.

What drives us 






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