I recently sat down with the fine folks at Digital CMO Digest to discuss Customer Support and why being customer-centric and understanding the customer journey is key to providing a great customer experience.
In an environment where customer expectations are ever increasing and omni-channel, anytime, anywhere interactions with the brand occur, companies must continually evolve the customer experience they deliver to keep at pace with the evolving needs of their customer base.
Drawing insights from the customer journey and data to understand what drives improved product adoption and loyalty sets companies up to execute and support customers accordingly to meet those needs.