Defining & Managing Your Customer Lifecycle

Understanding your entire customer lifecycle is the foundation of an effective Customer Experience (CX) framework that drives revenue, retention and scale.  This slide deck contains the 3 fundamental elements critical for establishing a disciplined and sustainable CX framework that increases product adoption, customer lifetime value, and loyalty.

CUSTOMERS FOR LIFE: MANAGING THE CUSTOMER JOURNEY

In this whitepaper, we will explore three key parts of the customer adoption lifecycle; the customer journey, account coverage model and measuring customer health.  By focusing on these three components, SaaS companies can drive customer adoption into long-term customer loyalty.

IMPROVING CUSTOMER RETENTION BY MANAGING THE CUSTOMER JOURNEY WEBINAR SLIDES

Customer retention means knowing why your customers bought and delivering on your commitment to provide what you sold.  By managing the customer journey, customer retention can be a proactive and enjoyable process.  View this slideshow for best practices of customer retention.
 

DRIVING CUSTOMER RETENTION

In this whitepaper, we will look at how SaaS companies should leverage customer knowledge to develop strong and long lasting relationships that deliver benefits to both parties.  We'll also look at the 3 biggest renewal challenges and how to navigate around them.

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