THE INTELLIGENT FRAMEWORK

We believe companies who organize their business around their customers and effectively drive customer revenue will have a significant competitive advantage and are poised to future proof their business.

THE INTELLIGENT FRAMEWORK

We believe companies who organize their business around their customers and effectively drive customer revenue will have a significant competitive advantage and are poised to future proof their business.

The businesses that succeed in this new reality - those who can accelerate and maximize their customer revenue opportunity - are ones that invest in and operate with the following mindset and set of principles:

 

  • Their business aligns with their customer’s point-of-view

  • Data informs a constant effort to optimize and improve customer-focused practices

  • Operations are streamlined to ensure teams spend more time being strategic partners with their customers  

  • Proactive customer (i.e. revenue) management is measured and directly correlated to revenue growth

To be truly customer-centric is challenging because it requires businesses to be something they’ve never really been - agile.

 

Today’s businesses lack an overall understanding and operational framework to evolve at the pace their customers are changing, inhibiting their ability to protect and accelerate revenue growth across the entire customer journey and to deliver on their customer's increasing expectations.

 

Knowing how to build your business on the patterns of your most successful customers - across their entire journey - helps you grow customer revenue smarter and faster.

We believe this is the single most important investment today’s business can make.

DesiredPath’s intelligent framework (driven by industry-first metrics and benchmarks) helps organizations accelerate their customers through the total “customer funnel”.

Introducing DesiredPath, the intelligent framework that helps you achieve smarter, faster revenue growth by continuously aligning your operations to the patterns of your most successful customers.

INTELLIGENT

DesiredPath’s intelligent framework is anchored on the ever-changing success path of your customers - their desire path - enabling your business to consistently deliver customer desired outcomes. Constantly observing your customers, aggregating and learning from their feedback, it helps you implement a proactive, repeatable customer journey that evolves as your customers do.

"Our teams used to service customers in a pretty reactive manner and based simply on what we thought was the right thing to do. With DesiredPath, our approach is much more prescriptive and smarter. It’s based on what’s actually working with our customers." - Matt Roy, Head of Customer Success, InsightSquared.

HOLISTIC

DesiredPath’s intelligent framework aligns your business to your customer’s. Organize your teams to map, execute and measure a playbook across the total “customer funnel”.

"Our conversations have changed from focusing on ourselves to focusing on the customer." - Sue Fellows, EVP Customer Success, Workfront.

RESULTS-DRIVEN

Measure how close your operations are to supporting the customer desire path and use the insights gained to continuously improve operations and drive the most efficient revenue generation.

"With DesiredPath we've significantly accelerated our progress by months and have seen an enormous, immediate ROI." - Mike Quigley, President, SpinCar.

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