Don't Be Friends With Your Customers

This week OpenView shared an article I wrote back in 2016 which is still very relevant to Customer Success today.

From OpenView's monthly newsletter:

"Don't be friends with your customers. It might sound strange, but many customer success orgs often mistake making customers happy with making them successful. Being "friends" with your customers inhibits their overall software adoption goals. Learn how you can help your customers stay on track here."